aintmathing.app · Business
Is your Business subscription app actually profitable?
Baseline for Business apps from RevenueCat + Adapty 2026: about 2.6% of installs convert to paid, annual around $96.00. At a typical $2.50 install cost, here's whether the math maths — then edit every number below to match yours.
- LTV per payer
- $111
- blended, lifetime
- Typical CPI
- $2.50
- US iOS baseline
- LTV : CAC
- 1.15×
- ≥3× is healthy
- Payback
- 27.5 months
- ≤6 mo is healthy
Baseline verdict: Break-even zone — don't scale yet. Covers CAC with a 15% margin, but refunds (−5–15%), fully-loaded costs (+20–40% CAC) and CPI inflation will eat it.
What are you building?
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Your numbers
Defaults are pulled from RevenueCat + Adapty 2026. Everything's editable. Verdict updates as you type.
Verdict
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Where these numbers come from
Every default number is from a first-party source. Click through and check my math.
RevenueCat 2026State of Subs — 115k apps. Conversion, renewals, and Y1 revenue per user per category.
Adapty 2026State of In-App Subs — 16k apps. D380 retention, plan-mix trends, trial-to-paid.- Adapty · CAC guideCalm case study — a real CAC number to sanity-check the LTV:CAC bands.
Geckoboard · LTV:CACWhere the ≥3× healthy, 4–5× investor-expected, and 1–3× break-even bands come from.
PM ToolkitMobile app CPI & CAC benchmarks. US iOS market ranges refreshed 2026.
Apple · Store fee15% Small Business Program (<$1M/yr revenue) · 30% Standard.