aintmathing.app · Photo & Video
Is your Photo & Video subscription app actually profitable?
Baseline for Photo & Video apps from RevenueCat + Adapty 2026: about 1.7% of installs convert to paid, annual around $49.99. At a typical $2.50 install cost, here's whether the math maths — then edit every number below to match yours.
- LTV per payer
- $47
- blended, lifetime
- Typical CPI
- $2.50
- US iOS baseline
- LTV : CAC
- 0.32×
- ≥3× is healthy
- Payback
- —
- ≤6 mo is healthy
Baseline verdict: Losing money on every user. LTV doesn't cover CAC even nominally. Pause this traffic.
What are you building?
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Your numbers
Defaults are pulled from RevenueCat + Adapty 2026. Everything's editable. Verdict updates as you type.
Verdict
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Try a real app's numbers
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Where these numbers come from
Every default number is from a first-party source. Click through and check my math.
RevenueCat 2026State of Subs — 115k apps. Conversion, renewals, and Y1 revenue per user per category.
Adapty 2026State of In-App Subs — 16k apps. D380 retention, plan-mix trends, trial-to-paid.- Adapty · CAC guideCalm case study — a real CAC number to sanity-check the LTV:CAC bands.
Geckoboard · LTV:CACWhere the ≥3× healthy, 4–5× investor-expected, and 1–3× break-even bands come from.
PM ToolkitMobile app CPI & CAC benchmarks. US iOS market ranges refreshed 2026.
Apple · Store fee15% Small Business Program (<$1M/yr revenue) · 30% Standard.