Is your Sports subscription app actually profitable?

Baseline for Sports apps from RevenueCat + Adapty 2026: about 2.9% of installs convert to paid, annual around $74.99. At a typical $2.50 install cost, here's whether the math maths — then edit every number below to match yours.

LTV per payer: $73; blended, lifetime
Typical CPI: $2.50; US iOS baseline
LTV : CAC: 0.84×; ≥3× is healthy
Payback: —; ≤6 mo is healthy

Baseline verdict: Losing money on every user. LTV doesn't cover CAC even nominally. Pause this traffic.

Note: Sports isn't published separately by the benchmark providers — these baselines use the broader Health & Fitness bucket. Adjust the inputs to your own data for a precise read.

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Is your Sports subscription app actually profitable?

What are you building?

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Where these numbers come from

Is your Sports subscription app actually profitable?

What are you building?

Your numbers

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Where these numbers come from